Additional Video Information

Goodwill handles over 4.4 billion pounds of donations every year. Most of it gets cleaned, priced, and sold at a retail store. Now Goodwill is using AI listing tools to sell the best items online before they ever reach the floor. That's squeezing the flippers who built businesses on those finds. We got behind-the-scenes access to see how Goodwill sorts and sells millions of items a year, then followed the resellers fighting for what's left. Some are earning six figures sourcing vintage clothes by the pound. Others have moved to live selling on Whatnot, which hit $6 billion in sales in 2025, nearly as big as Goodwill itself. 00:00 - Inside the world's biggest thrift machine 01:08 - How Goodwill Bins Work 02:50 - How Resellers Work 04:45 - Behind The Scenes Of Goodwill Retail 06:36 - Behind The Scenes Of A Goodwill Outlet 08:28 - Why Resellers Started Live Selling 10:01 - Gary Vaynerchuk @Garyvee 11:25 - How China Dominates Live Shopping 12:59 - What Happens After The Bins? 15:26 - The $90,000 Lakers Jacket 16:22 - Credits ------------------------------------------------------ #goodwill #resellers #aitools #liveselling #aiinaction #bigbusiness WATCH MORE BIG BUSINESS EPISODES: Why Don't Robots Look Real Yet? This Mad Science Lab Invented MREs Meet The Young Founder Turned Biggest Glass Recycler In Louisiana Can Goodwill Still Make You Rich? | Big Business | Business Insider