How-To Videos

← Back to All Videos
Tech & Future Insider Tech
Published: July 13, 2026

How Lifelike AI Became Amarillo's Face — And A New Gateway To City Services

Detailed Guide & Key Takeaways
Are you searching for a reliable guide on How Lifelike AI Became Amarillo's Face — And A New Gateway To City Services? This featured Tech & Future masterclass presented by Insider Tech delivers clear, actionable instructions so you can solve How Lifelike AI Became Amarillo's Face — And A New Gateway To City Services quickly and effectively. By following this step-by-step video tutorial on How Lifelike AI Became Amarillo's Face — And A New Gateway To City Services, you gain practical insights and proven techniques tailored for everyday use. Watch the full video demonstration above to master How Lifelike AI Became Amarillo's Face — And A New Gateway To City Services with confidence and achieve the best results. Sponsored by Dell AI Factory with NVIDIA Emma is a digital human who serves as an always-on call center agent for Amarillo, Texas. The city's diverse population meant that a lifel...

Additional Video Information

Sponsored by Dell AI Factory with NVIDIA Emma is a digital human who serves as an always-on call center agent for Amarillo, Texas. The city's diverse population meant that a lifelike representative needed to be fluent in many languages and expressions, as well as in a wide range of city services, from trash pickup to library hours. There was no model for an AI undertaking like this, says Amarillo chief technology officer Rich Gagnon. The Dell AI Factory with NVIDIA enabled Amarillo to become the first city in the world to offer its citizens access to a digital human who looks and talks like them. And, because of Emma's efficiency in handling high inquiry volumes, she quickly paid for herself, offsetting the $1.8 million expense of a call-center expansion. ------------------------------------------------------

Share Video Guide